Open Books with Arabic and Russian Texts. Representational Image.
Open Books with Arabic and Russian Texts. Representational Image. Yerzhan Kamalov/Pexels.com

To wrap up Reading Month 2025, the Ministry of Culture (MOC) launched the Reading Ambassadors Initiative in partnership with the Supreme Council for Motherhood and Childhood and the Federal Youth Authority.

The goal of this initiative is to promote a love for reading by selecting well-known individuals as mentors and literacy supporters. Through its efforts, MOC hopes to inspire communities and encourage people of all ages to make reading a part of their daily routines, WAM reported.

The first edition of the initiative includes Reading Ambassadors chosen from four main groups: writers and pioneers, youth, volunteers, and children. These ambassadors will help spread reading habits in the community by creating and running meaningful projects through different platforms.

The Reading Ambassadors will also share best practices and success stories to encourage regular reading. They will propose and implement innovative projects at MOC-affiliated libraries and centers to make reading a daily habit.

The Supreme Council for Motherhood and Childhood joined this initiative as part of its Emirati Children's Day 2025 theme, 'The Right to Identity and National Culture.' This theme focuses on strengthening national identity among children and youth, helping them engage with their cultural heritage, and improving their Arabic language skills.

The council aims to connect children with their native language and encourage cultural exchange. This also helps preserve the UAE's cultural heritage, including poetry, proverbs, wisdom, and traditional arts, aligning with the goals of the Reading Ambassadors Initiative.

Mubarak Al Nakhi, Under-Secretary of the MOC, emphasized the MOC's commitment to promoting reading through creative and sustainable initiatives, in line with the UAE's vision of using reading to drive progress and development.

Al Nakhi highlighted that the UAE's leadership sees reading as essential for gaining knowledge, advancing science, and boosting national competitiveness. He stressed that building a reading culture is a shared responsibility that requires support from all sectors of society.

The initiative aims to create role models who promote reading, recognize influential figures dedicated to literacy, and share their success stories. MOC, along with the Supreme Council for Motherhood and Childhood and the Federal Youth Authority, will fully support the Reading Ambassadors and promote their efforts through media channels.

To further encourage reading, the Ministry will set up creative spaces in Cultural Centres and libraries for ambassadors to showcase their projects. An annual forum will also be held to highlight their achievements.