City Buildings With Lights in Dubai
City Buildings With Lights in Dubai Zaib Azhar/Pexels.com

Brand Dubai has unveiled the 2025 edition of #EidInDubai, a citywide celebration of Eid Al-Fitr, promising an exciting and vibrant experience for both residents and visitors.

Following the success of #RamadanInDubai, which featured over 200 cultural, spiritual, and entertainment events, #EidInDubai aims to continue the festive spirit with various activities, WAM reported.

From March 25 to April 6, #EidInDubai will showcase spectacular fireworks, live entertainment, sports events, shopping promotions, and dining experiences, creating a lively and festive atmosphere for all.

Dubai's skyline will shine with stunning fireworks, adding to the festive atmosphere. The city's Eid celebrations will feature world-class entertainment, sports events, and exciting shopping experiences.

Visitors can enjoy thrilling ice shows, musical performances, the Eid Al-Fitr Raffle, and exclusive discounts and cashback deals, creating a lively and immersive experience.

The campaign was introduced at a press conference by Brand Dubai. Shaima Al Suwaidi, Director of Brand Dubai, stated that the Eid Al-Fitr celebrations will showcase the UAE's culture and national identity while also reinforcing Dubai's international appeal.

Al Suwaidi said that the city's festive atmosphere will bring people together in celebration. Brand Dubai will continue to collaborate with partners to create unique Eid experiences that reflect Dubai's creative spirit.

She added that with its world-class tourism and entertainment, Dubai has established itself as a top destination for holiday and festive season travelers.

During the press conference, partners, media outlets, and contributors were recognized for their role in the campaign's success. Winners of the "Dubai's Best Decorated Ramadan Homes" competition, organized by Brand Dubai and Ferjan Dubai, were also honored.

Asma Alyassi from Muhaisnah 3 won first place and AED 100,000, while Mansoor Al Zahidi and Abbas Alkhajeh from Al Warqa 3 secured second and third place, winning AED 60,000 and AED 40,000, respectively. Additionally, 20 participants received Umrah trips for two.

The #RamadanInDubai campaign transformed the city with over 200 curated experiences, including heritage activities, charitable initiatives, community iftars, and stunning decorations. Dubai welcomed international visitors with #RamadanInDubai passport stamps, reflecting Emirati hospitality.

Social media engagement surged, with videos reaching 10 million views, 900,000 interactions, and over 9,000 posts and news articles. Media coverage included 200 reports across online, TV, and print.

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