Dubai
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Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), Brand Dubai, which is part of the Government of Dubai Media Office (GDMO), has launched the #ZayedAndRashid campaign to mark the national occasions in the UAE.

The initiative, organized by Brand Dubai under the Government of Dubai Media Office (GDMO), will coincide with UAE Flag Day and the 53rd Union Day celebrations, featuring a diverse range of events across the emirate from Nov. 3 to Dec. 2.

The campaign was announced at a press conference on Wednesday at the Government of Dubai Media Office (GDMO) and was launched in partnership with 16 government, semi-government and private sector entities.

The special activities, organized under the campaign, aim to create memorable experiences for the community while highlighting the city's achievements and cultural diversity. The activities will also give visitors a unique look at the country's rich heritage.

This initiative also pays tribute to the founding fathers of the UAE, Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum, recognizing their contributions to the formation of the Union and the enhancement of national identity within the UAE.

Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and Director General of GDMO said, "Festive celebrations held in Dubai and across the UAE are a testament to the dedication of various institutions and society to honor our country's history and achievements," WAM reported.

"This year, coinciding with key national occasions, H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum has outlined a vision for a celebration that brings together all stakeholders and the entire community," she added.

The aim of consolidating all festivities in Dubai under one campaign is to turn the celebrations into an inspiring display of national pride that truly reflects the spirit of the Union.

She highlighted the important role of the media in promoting these celebrations, which will take place throughout Dubai, including in neighborhoods, residential communities, malls, and key landmarks.

Al Marri also emphasized the Government of Dubai Media Office's (GDMO) commitment to supporting all media outlets by providing necessary information so they can effectively cover the national celebrations happening in Dubai.

Through the #ZayedAndRashid campaign, organizers hope to creatively showcase the unique and lively events organized by various institutions in line with the nation's festivities.

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