Dubai Press Club, Media Academy Launch AI Training Program To Transform Media Strategies

The Dubai Press Club (DPC) and Dubai Media Academy held a training program in collaboration to discuss the opportunities and challenges of using artificial intelligence (AI) in media.

This initiative, part of DPC's efforts to stay ahead of digital trends, is aimed at supporting the growth of the media industry. The program is focused on helping media professionals improve their skills, adopt AI tools, and explore innovative ways to use AI in their work.

"This program reflects DPC's vision to foster an innovative media landscape and empower talents with new skills that drive the growth of the region's media sector," Dubai Press Club Acting Director Maryam Al Mulla was quoted as saying by WAM.

"The focus on AI technologies and adapting to the rapid transformations in the industry underscores our commitment to turning challenges into opportunities and paving the way for a future-ready media ecosystem," she added.

Dubai Media Academy Director Muna Bu Samra highlighted the importance of collaboration in enhancing media capabilities in the region. She noted that the program's interactive workshops and sessions at the Dubai Press Club helped media professionals create and apply innovative AI solutions, opening up new opportunities in the industry.

She also emphasized that the initiative provided a platform for developing AI-driven media models and encouraged knowledge sharing among participants.

The program featured engaging sessions and workshops led by industry experts. One session, titled From Lab to Newsroom: Success Stories of AI in Media, highlighted practical examples of how leading media organizations use AI.

Participants learned about real-world applications of AI in areas like content creation, analytics, and distribution. The session included speakers from well-known organizations such as Ingram Micro, G&K Services, Forbes, CNBC Arabia, the American University of Science and Technology, and Dubai Media.

"The Turning Point: Addressing AI's Growing Challenges in Media" was another session that featured experts from Dell Technologies, Abu Dhabi University, Sky News Arabia, Asharq News, and Al Bayan newspaper.

The discussions focused on key challenges such as tackling misinformation, overcoming language barriers, and ensuring fairness and intellectual property protection in AI-driven media practices.

The joint program by Dubai Press Club and Dubai Media Academy highlighted their commitment to exploring AI opportunities, fostering innovation in the media sector, and addressing the risks of AI applications. Participants gained valuable knowledge and tools to create effective strategies for integrating AI into media.