Emirates Signs Multiple Agreements With Malaysia, Türkiye During Arabian Travel Market

Emirates signed several agreements with Tourism Malaysia, Türkiye Tourism Promotion and Development Agency (TGA), and the Abu Dhabi Chamber of Commerce during the Arabian Travel Market (ATM) on Monday.

The Memorandum of Understandings (MoUs) were signed to help the airline attract more travelers from 140 destinations across the world.

Emirates and Tourism Malaysia will be working together to boost more traffic into Malaysia from Emirates' global network. The MoU has been signed by Orhan Abbas, Senior Vice President of Commercial Operations (Far East), and Datuk (Dr.) Yasmin Mahmood, Chairman of Tourism Malaysia, in the presence of Nabil Sultan, Emirates Executive Vice President, Passenger Sales & Country Management.

"For over three decades, we've been serving Malaysia with world-class service and industry-leading products, while seamlessly connecting the popular gateway with the rest of the world," Abbas was quoted as saying by WAM.

"We're excited to collaborate with Tourism Malaysia to help drive more traffic growth into the market by leveraging our extensive global network to generate more opportunities for travelers to explore Malaysia's rich attractions, unique landmarks, and cultural heritage," he added.

The agreement between Emirates and TGA will help promote Türkiye's tourism in new and existing source markets. It was signed by Thierry Aucoc, Emirates' Senior Vice President of Commercial Operations in Europe, and İsmail Bütün, the General Manager of TGA, in the presence of Adnan Kazim, Emirates Deputy President and Chief Commercial Officer.

Aucoc said that Emirates is pleased to partner up with TGA to bring more traffic to Türkiye with the help of the airline's extensive network and track record of strong global partnerships, adding that Emirates is well established to support the market's tourism goals and air connectivity needs.

"Türkiye is one of the most popular destinations in our network due to its vibrant cultural highlights, world-renowned heritage sites and fantastic gastronomic offerings, we're confident that our collaborative efforts will inspire more travelers to visit the country and explore its many attractions," he said.

Emirates will also collaborate with the Abu Dhabi Chamber of Commerce and Industry (ADCCI) to ensure travel services provided to the employees and members of the Chamber are at preferential rates alongside additional benefits under its Business Rewards Program for SMEs (Small and Medium-sized Enterprises).